Arturo's career as an executive creative director has spanned branding, design, and advertising, with heavy experience in digital and social.
Before launching the online presence of the Emmy-winning Showtime series Years of Living Dangerously, Arturo led Facebook's New York creative group, providing creative strategy solutions and developing strategic marketing partnerships for top US based brands. Prior to Facebook he focused on digital innovation at BBDO NY, proudly leading one of the most awarded teams in the industry.
Arturo has provided brand vision and leadership for some of the world’s largest and most recognizable brands, among them James Cameron’s climate change series Years of Living Dangerously, The New York Times, Google, GE, AT&T, Johnson & Johnson, Target, IBM, Starbucks, Fedex, Citibank, Snickers, Emirates Airlines, Sony, Liberty Mutual Insurance, conEdison, Showtime, AOL, Microsoft and Time Warner.
According to AdAge, Arturo’s work on Budweiser became the first brand to simultaneously have the most engaging brand posts on Facebook, Twitter, and YouTube, raising the bar for emotional storytelling in real-time.
Arturo's work has been widely recognized by award shows as diverse as Cannes, the One Show, the Webby's, the Effie's, Clios, and the New York Festival awards, but his proudest recognition was having his work pointed to and accused of being socialist propaganda by Stephen Colbert.
Arturo lives with his wife and three children in New York, where he is currently being schooled on all things adorable and undead.