This was the beginning of what evolved in to AT&T's national "It's Not Complicated" campaign. What started as a small online campaign blew way beyond everyone's expectations.
How it started:
Every year, millions of americans fill out college basketball brackets. But there's one insight that every sports fan is familiar with: it’s always those who know the least that create the best bracket.
Since AT&T is in the business of connecting you to whatever you need whenever you need it, we introduced a new kind of “expert” to help build a winning bracket, someone who knows nothing about basketball — a class of six year-olds.
Credits: Grant Smith, Rick Ardito, Arturo Aranda, Jesse Snyder, Carl Jannerfeldt, Alex Taylor