Instead of punishing copyright violators, Blink-182 rewards them.
To launch “Up All Night”, blink-182’s first single in eight years, we created the blink-182 Film Festival You Didn’t Know You Entered, which used Google’s ContentID technology to search YouTube for every instance of fans using blink-182 songs in their videos without permission from the band or label.
But instead of getting the fans in trouble for breaching copyright, we rewarded them by making a music video for the song made up entirely of clips from the best of their videos. We also had the band members perform an award-show ceremony, wherein they declared fans winners in categories like “Least Tattooed Travis Barker Impersonator” and “Best Use of Father’s Bank Account.”
It was the anti-user generated contest.